The Challenge
Dr. Mikaila Brown, a prominent figure in her field, needed a website that would enhance her existing brand while effectively showcasing her expertise and personality. The primary challenge was to design a site that harmonized with her established brand identity while incorporating vibrant colors that would add energy without overpowering other design elements.
By addressing the challenges of balancing vibrancy with brand consistency, we delivered a website that not only aligns with Dr. Brown’s existing brand but also offers a fresh and energetic online platform that effectively supports her professional goals.
Dr. Mikaila B
Discovery & Strategy Phase
Our goal was to develop a website that reflects Dr. Brown’s professional image and resonates with her audience. We focused on creating a user experience that was both engaging and informative, ensuring that the site would serve as a powerful tool for her practice while staying true to her brand’s aesthetic.
The design process began with a detailed review of Dr. Brown’s current brand elements. We aimed to integrate these seamlessly into the new website while implementing her vibrant colours without overwhelming its content.
Next, we develop a solid plan and strategy for the website design. We collaborated with the client to identify the key features, functionalities, and content that will be incorporated into the website. This stage involves wireframing and prototyping to visualize the website’s structure and layout.
Design Concept & Development Phase
One of the significant design challenges was incorporating her vibrant colours into the website without overshadowing the overall design. We had to ensure that these colours enhanced the user experience rather than detracting from it. This required a delicate balance in the color scheme, ensuring that the vibrant elements were used sparingly and effectively to highlight important features and sections of the site.
Additionally, maintaining consistency with Dr. Brown’s existing brand was crucial. We had to ensure that the new design aligned with her established visual identity while refreshing the site’s look and feel. This involved aligning the new website’s typography, imagery, and layout with the existing brand guidelines while introducing new elements that provided a modern and vibrant touch.
Discovery & Strategy Phase
One of the significant design challenges was incorporating her vibrant colours into the website without overshadowing the overall design. We had to ensure that these colours enhanced the user experience rather than detracting from it. This required a delicate balance in the color scheme, ensuring that the vibrant elements were used sparingly and effectively to highlight important features and sections of the site.
Additionally, maintaining consistency with Dr. Brown’s existing brand was crucial. We had to ensure that the new design aligned with her established visual identity while refreshing the site’s look and feel. This involved aligning the new website’s typography, imagery, and layout with the existing brand guidelines while introducing new elements that provided a modern and vibrant touch.
Next, we develop a solid plan and strategy for the website design. We collaborated with the client to identify the key features, functionalities, and content that will be incorporated into the website. This stage involves wireframing and prototyping to visualize the website’s structure and layout.
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