The Challenge
Despite its strong community presence and diverse offerings, MDW’s digital presence did not fully reflect its luxurious and empowering brand identity. The existing website lacked cohesive branding, intuitive navigation, and seamless user experience, making it challenging for visitors to engage with content and services effectively.
The challenge was to redesign the website to align with MDW’s refined brand identity, enhance user experience, and provide a platform that supports their mission of empowering women.
Modern Day Wife
Website Design
The redesigned Modern Day Wife website successfully brings the brand’s refined luxury identity to life online while enhancing functionality and user experience. Visitors now experience a cohesive, visually engaging site that reflects the elegance and empowerment central to the MDW brand. Streamlined navigation and responsive design make it easy for users to explore events, resources, and membership offerings on any device, while integrated features like event calendars, membership portals, and e-commerce capabilities simplify engagement and transactions. In conclusion, the site not only elevates the brand’s digital presence but also strengthens connections with its community, drives participation in events and programs, and positions Modern Day Wife for continued growth as a leading lifestyle brand for women.
Discovery & Strategy Phase
The project began with a comprehensive discovery phase, working closely with MDW’s in-house designer, Casey, who developed the refined luxury-focused brand book. This collaboration ensured the redesign fully reflected the brand’s established aesthetic while addressing existing digital challenges.
We conducted stakeholder interviews, user research, and competitor analysis to understand audience needs and behaviors. Insights highlighted the importance of cohesive visual identity, clear navigation, and enhanced functionality to support MDW’s diverse offerings. The strategy focused on creating a digital experience that mirrored the sophistication, empowerment, and luxury of the brand, ensuring the website would be both beautiful and functional.
Design Concept & Development Phase
In the design phase, we applied the refined brand book shared by Casey to the website, translating the luxurious color palettes, typography, and visual elements into a cohesive and engaging digital experience. We prioritized intuitive navigation and responsive design to ensure visitors could easily access content and services across all devices. The development phase included integrating features such as event calendars, membership portals, and e-commerce capabilities, enhancing engagement and operational efficiency.
Collaboration with Casey throughout the process ensured that every design decision aligned with MDW’s refined brand identity, resulting in a website that is elegant, functional, and fully representative of the Modern Day Wife ethos.
Design Concept & Development Phase
In the design phase, we applied the refined brand book shared by Casey to the website, translating the luxurious color palettes, typography, and visual elements into a cohesive and engaging digital experience. We prioritized intuitive navigation and responsive design to ensure visitors could easily access content and services across all devices. The development phase included integrating features such as event calendars, membership portals, and e-commerce capabilities, enhancing engagement and operational efficiency.
Collaboration with Casey throughout the process ensured that every design decision aligned with MDW’s refined brand identity, resulting in a website that is elegant, functional, and fully representative of the Modern Day Wife ethos.
Services & Strategy
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